I noticed a theme watching the first two rounds of NCAA basketball this year: That men and women can’t enjoy sports together.
The obvious play on the stereotype is that the guys want to watch sports while the girls want to drink frilly drinks and gab.
If that’s what you’re looking for, Charter Spectrum has a pretty predictable ad with all the gendered rhetoric of “man cave” and “she shed” that we’ve come to consider classic.
Even this Buffalo Wild Wings that seems to turn the tables – where mom goes to watch sports while dad stays with the kids – invokes “art school” as the reason dad can’t come. First, I’m not real sure how some art school means you can’t watch some Bball. But, the real point is that art school is used to emasculate dad. The end result: The couple can’t watch college hoops together.
As I spend the weekend alone watching March Madness, maybe I’m oversensitive that there’s no one next to me to scream as Northern Iowa hits that buzzer-beater.
But, I know anyone is welcome to watch sports with me.
The TV room is big enough for both of us.